A digital & entrepreneurial mindset is needed to succeed in the current business environment – no matter the size of the company. Are you already equipped with enough DNA to foster your challenges?
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Services
Management
Consulting
Digital Business Consulting
Challenging the digital status quo constantly avoids that your company falls behind competition and industry best practices. Read more to experience how I can be of assistance
Trainings & Workshops
About Me
Fabian Essrich
About Myself
I am a passionate entrepreneur who combines the management consulting with the digital tech world. Having worked for two great companies in the market (Oliver Wyman in consulting, Google in tech) I gained valuable skills & experiences which I now use to provide best in class services to my clients. Among others, I have worked for C-level & upper management, Tier 1 consultancies as well as business associations.
My Background
Management consultant at Oliver Wyman where I consulted international market leading clients mainly in the Retail & Consumer Goods as well as the Automotive industry. Projects included cost cutting programs in indirect purchasing departments, project management initiatives in the client’s logistics department as well as restructuring programs to turnaround the client’s critical business situation.
Product Specialist at Google where I was responsible for driving Google’s advertising revenue from large German Retail clients (omni-player & pure-player). As the first point-of-contact for detailed product related questions, this included lifting the client’s performance on their digital marketing spend, executing educational workshops as well as helping clients to identify & implement growth opportunities.
Management consultant at Oliver Wyman where I consulted international market leading clients mainly in the Retail & Consumer Goods as well as the Automotive industry. Projects included cost cutting programs in indirect purchasing departments, project management initiatives in the client’s logistics department as well as restructuring programs to turnaround the client’s critical business situation.
Product Specialist at Google where I was responsible for driving Google’s advertising revenue from large German Retail clients (omni-player & pure-player). As the first point-of-contact for detailed product related questions, this included lifting the client’s performance on their digital marketing spend, executing educational workshops as well as helping clients to identify & implement growth opportunities.
Want to know more? Please reach out to me without hesitation. I am happy to have a non-binding chat
Media & Publications
How advertising innovation fuels Google’s cycle of success
ARTICLE
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How to position your B2B business online with Google
ARTICLE
Today, everybody expects companies to advertise their products on Google to reach their customers. While promoting products & services online seems obvious for a B2C business, it doesn’t necessarily do so from a B2B perspective. The difficulty to target B2B queries as well as the question whether online sales channels are right for large B2B deals are only two arguments that are often raised. Yet, B2B researchers and buyers are getting younger and use Google’s search engine to browse for partners, suppliers and customers. In this article, I discuss the differences between the B2C & B2B customer journey, show why digital advertising is relevant for B2B and give a suggestion on how advertisers can position there B2B business digitally.
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The modern way of employee recognition
ARTICLE
The digital transformation in companies continues to progress and the range of solutions offered covers more and more business units. However, it is not easy for every company to embrace these trends and ongoingly test new solutions to create a modern working environment of the future.
As one of the best known & most successful tech company of our time, Google not only offers a variety of digital solutions for its customers, but also uses innovative digital solutions internally. One example is the digitalized and structured process of employee recognition. But how does this solution work and what advantages does it have for Google? Read More
Webinar: Marketing Automation with Google's advertising solutions
VIDEO
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